|The Ceramicar story
The early history of Ceramicar Corporation is somewhat obscure. Among many long-forgotten auto marques: Durant, Stanley Steamer, Reo, Haines-Apperson etc. Ceramicar was never a first rate player in early automotive history like Ford, Chevrolet or Cadillac. A few advertising posters exist from the early years, but virtuallly no actual cars have survived. this is probably due to Ceramicar's only contribution to auto history, its only known innovation: the Ceramic car body.
Other makers instituted streamlining, tail fins, windshield wipers and brakes. Other makers took the risk in design and mechanical advances. Ceramicar? No. Ceramicar corporation, as a matter of company policy would stand by as the new models came out each year, and then copy the best parts of several competitors models. These belated pastiches of the best of the rest assured a certain popularity for Ceramicar over the years. this is why existing vintage photos of Ceramicars in family albums are almost always mis-identified as to make and year. That 1935 Studebaker your grandpa stands next to is probably a 1940 Ceramicar!
In its hey day between 1934 and about 1957, Ceramicar dominated a certain market niche. In the depths of the depression, with steel mills going bust and car fenders going bustier, a ceramic auto body seemed to make sense. it was an era of cheap gasoline and plentiful out of work hack auto designers. Ceramicar anticipated both later non-metal, fiberglass construction; and the ecology movement in its organic designs and materials. Even the somewhat fragile body could be repaired at home using household glue if broken.
During the war years (1940-1945) production never slowed, since Ceramicars were made of non essential materials and could run on anything from turpentine to peanut oil. As Ceramicar's contribution to the war effort, old Ceramicars were broken up and used on airplane landing fields in the Pacific.
As time plodded on however, the heavy ceramic body combined with high fuel prices eventually came to be Ceramicar's undoing. The returning G.I.'s had seen enough ceramics in the great museums of Europe and in shards all over the streets. the world was ready for a change, and Ceramicar was not part of the plan. Since Ceramicars had virtually no scrap value, nothing remains of this brief and bygone era.
Since 1992 Ceramicar garage has produced the Ceramicar line of cookie jars. Each year or so introducing a new model or variation as the original blueprints are restored to readability. Over the next decade Ceramicar will introduce a woody station wagon, a woody convertible sedan, a 1950's delivery truck and a 1940's pick-up truck. All are handmade, one at a time in the U.S.A.